About
Product Clarity. Better Decisions.
Business thinking. Product clarity. Practical execution.
More about the approach
Good product websites require more than attractive design. They require clear product differences, useful information, and sound decisions about what customers need to know.
My work brings business understanding, product judgment, and building and improving websites myself together.
Product Decision Practice is an independent practice helping product-oriented businesses make their products easier to understand, compare, and choose.
01
Background
The person behind the practice
My background combines business education, professional advisory experience, and hands-on website development.
I graduated from the Beedie School of Business at Simon Fraser University (SFU) and spent four years working as an investment advisor at a bank.
That work involved explaining complex products to people making important financial decisions. It taught me to understand what clients actually need, communicate clearly about what can and cannot be promised, and ground recommendations in verifiable information.
Today, I bring that same discipline to product websites — and I carry out the website changes myself. I built both the Product Decision Practice website and my independent project, AERO WAVE, from the ground up.
02
Independent project
Selected work
The starting point
Some projects begin with a client’s project requirements. This one began with a pickleball paddle.
As a pickleball player, I became curious about the equipment, the brands, and what it would take to create a paddle brand of my own. That curiosity became AERO WAVE.
I researched the Canadian pickleball market, comparing product specifications, construction methods, and retail pricing.
What I built
The product range includes nine planned models, with three prioritized for the initial presentation: Flow Control 16, Prime Spin 16, and Matrix Grit 16.
I planned for the website and the first three paddles to launch together. The remaining models will be considered for future release based on market response.
I also had to decide how to explain technical differences clearly and how to present product claims without overstating what the available evidence supported. Those decisions shaped the website.
I independently developed AERO WAVE from the initial concept through product research, planning, content, website design, and development.
What it is — and what it is not
It is a website for viewing product information; it does not take online orders. Much of my previous client work is confidential — AERO WAVE gives me an opportunity to share a real example of my approach without disclosing client information.
03
Confidentiality and evidence
Professional trust requires more than a confidentiality statement
Client information and project materials are treated as confidential unless disclosure is expressly authorized. Client work is not presented publicly as marketing evidence without permission.
Public references and illustrative materials are distinguished from actual client engagements. Examples created to demonstrate a method are not represented as completed client projects.
The same standard applies to recommendations. Recommendations should show what they are based on, explain any limits, and make claims only as strong as the evidence supports.
Where evidence is insufficient, uncertainty is made explicit rather than replaced with unsupported confidence.
04
Contact
Let's talk
If your products are difficult to explain, compare, or choose, I'd be interested in learning about your website.
I don't assume every website needs fixing. The first step is understanding whether there's a meaningful opportunity to improve it.
Or email juntin@hotmail.com
Before work begins, we agree on what is included, who is responsible, what you will receive, and the checks used to accept the finished work. The practice is not a general-purpose digital or marketing agency, and work is limited to what has been authorized.